It's a go-to tool for any Marketer who wants to stay ahead of the game in the ever-changing digital landscape. You can collect, unify (even anonymous website visitors with known), analyze, segment and activate First Party Data (1P Data), for significant impact on sending the data signals accurately.
With server-side 1P domain tracking, and the robust one-click sync with Meta Ads, Google Ads, and more, it's the best!
Not to forget the 1PD Analytics that help you measure the revenue from the Organic Search results at the keyword level.