An AI-driven mobile learning platform that serves bite-sized explanatory videos to make STEM concepts easy. a personalized feed of vernacular video content.
I discovered the need for the product after working on another startup. Before starting Curiosify, I worked for an ed-tech startup, where most of the user engagement was declining due to the not-so-engaging content structure and the user's shorter attention span. Conducted user research with STEM undergrads, where I found that around 43.07% used YouTube Shorts and Instagram 35.02% to explore and learn about a particular STEM topic.
User research data: https://parshya.imgur.com/all/?t...
The following observations were made:
1. Most of the students wanted a tool that is quick to learn and caters to their individual needs.
2. The pricing of the lesson should be affordable.
3. Most importantly, it should be fun and engaging, and it should help them check what their strengths and pain points are.
A quick analysis shows that around 380 million users in India use short-form videos to explore and learn about skilful topics but the content pool is scattered. So people are already looking for a solution.
Curiosify