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Crossing the Chasm
Selling high-tech products to mainstream customers
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Selling high-tech products to mainstream customers
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Crossing the Chasm Alternatives
Alternatives Discussion
p/general
by
Arik Nazaha
Featured
•
3yr ago
What’s your 3 all-time favorite books that are related to your product or startup?
13
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Alternative Products
Most relevant
startup books
(26)
apple
(2)
artificial intelligence
(4)
marketing
(10)
ridesharing
(1)
search
(2)
social network
(2)
vacation
(1)
AppSignal
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Promoted
Running Lean
Iterate from Plan A to a Plan That Works
5.0
(
1 review
)
startup books
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Audience First - Handbook
To start your own business, build an audience first.
5.0
(
1 review
)
marketing
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Marketing High Technology
How to fight the marketing battle
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The Innovator's Solution
Guidelines for developing your disruptive growth engine
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Innovator's Dilemma
The seminal business book
Books
startup books
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WTF? What's the Future and Why It's Up To Us
From the WTF? economy to the Next Economy
ridesharing
social network
startup books
artificial intelligence
vacation
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If You Really Want to Change the World
Guide to creating & sustaining breakthrough ventures
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Traction Book, 2nd Edition
How any startup can achieve explosive customer growth
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The Marketing Playbook
Five battle-tested plays for leading any market
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When Coffee & Kale Compete
Become great at making products people will buy
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