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Maker
📌
The problem:
Brands waste 40% of their influencer budget on creators with high follower counts but low conversion-to-cost efficiency.
The Solution
A data-ingestion pipeline that treats creator selection as a mathematical optimization problem, not a talent scout task.
The Edge
Agentic workflow integration. We ship faster than incumbants because our core logic was built with 100% test coverage agents.
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Finally a budgeting tool that actually understands creator tiers, not just lumping everyone together. Liked how it suggested micro-influencers I hadn't considered for my small skincare brand.
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Maker
@serapokmk 'Not lumping everyone together' — that's the whole thesis!
Would a saved list of the micro creators it surfaced for you be useful, or do you just want the split?
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As someone running a small skincare brand, the budget allocator finally made sense of my chaos. Liked that it flagged overspending on one influencer tier I kept defaulting to.
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Maker
@emin1176723 The overspend flag is my favorite feature too. Which tier were you defaulting to? Trying to figure out if 'one tier over-indexing' is a pattern across skincare brands.
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Love how it breaks down the exact split between micro and nano creators based on your spend. Tested it with a 5k monthly budget and the suggested mix actually felt realistic, not just a generic 80/20 split.
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Maker
@gke1073576 The 'not a generic 80/20' bit is exactly what we obsessed over 🙌
Curious — at ₹5k/month, did the nano-heavy mix match what you'd have done manually, or did it surprise you?
Finally a budgeting tool that actually understands creator tiers, not just lumping everyone together. Liked how it suggested micro-influencers I hadn't considered for my small skincare brand.
@serapokmk 'Not lumping everyone together' — that's the whole thesis!
Would a saved list of the micro creators it surfaced for you be useful, or do you just want the split?
As someone running a small skincare brand, the budget allocator finally made sense of my chaos. Liked that it flagged overspending on one influencer tier I kept defaulting to.
@emin1176723 The overspend flag is my favorite feature too. Which tier were you defaulting to? Trying to figure out if 'one tier over-indexing' is a pattern across skincare brands.
Love how it breaks down the exact split between micro and nano creators based on your spend. Tested it with a 5k monthly budget and the suggested mix actually felt realistic, not just a generic 80/20 split.
@gke1073576 The 'not a generic 80/20' bit is exactly what we obsessed over 🙌
Curious — at ₹5k/month, did the nano-heavy mix match what you'd have done manually, or did it surprise you?