Hi everyone. Miguel here, the guy behind Creative Samba. If your copy doesn't affect people's feelings, it isn't communicating. It's just a bad, boring, ignorable sales pitch. This applies to all forms of copywriting — TV ads, outdoor ads, print ads, website copywriting, promotional emails, yada yada yada. And speaking of touching people's feelings... In the first season of Paolo Sorrentino’s magnificent ‘The Young Pope’ HBO Series, there's this scene that moved me. For months, Cardinal Marivaux has been trying to persuade Lenny Belardo (the Pope) to canonize the Blessed Juana. Juana was a young girl who died of leukemia in 1980. People in Guatemala loved Juana and claimed she was a saint. Because Juana used to visit terminally ill children in hospitals. And many of these kids were healed after hearing Juana's fairytales about the Madonna. So Cardinal Marivaux tells the Pope another story about the Blessed Juana. He says, "When she was 15, she went to see the children at the hospital. And always brought tangerines with her. She didn't care whether they ate them or not." Then Cardinal Marivaux adds, "But she wanted them to peel them. And to play at squeezing the peels and spraying each other with the bright and unforgettable scents of the fruit." Cardinal Marivaux also adds, "Then she told the children: I will go away from you. And you will go away from me. But it doesn't matter. Because all that will be left on this Earth is the scent of goodness." The Pope, moved, replies, "I could listen for hours. This story tells us something important." Cardinal Marivaux asks, "What?" The Pope replies, "That goodness, unless combined with imagination, runs the risk of being mere exhibitionism." You see, good copywriting blooms from product facts. But copy that states facts without *any* imagination is mere exhibitionism. And exhibitionism won't impact the consumer. That's why I started writing a little newsletter called Creative Samba. If you’re an entrepreneur, indie hacker, manager, marketer, designer, or just someone who wants to improve your persuasion and influencing skills, this newsletter is for you. You see, writing copy is hard. And contrary to popular belief, not everyone can write copy. But the training is sensaaaaaaaational (and super useful in whatever field you work). When you train your mind to think like a copywriter, this radically changes how you think about marketing & business problems. You'll begin to see the World through different lenses. You'll begin to learn how people make decisions. Because If you don't understand how the human brain works, you'll never understand the psychology behind why people buy stuff. Because as Charles Whittier once said, a good copywriter "must be something of an amateur psychologist, with a dash of anthropologist and sociologist thrown in." So if you subscribe to Creative Samba, every Friday you'll get 1 snackable story to train your mind to think more AND solve business problems like a copywriter. What to expect: - These stories are easy-to-read, relatable, surprising and thought provoking. And always. Always. 300 words max. - These short stories come with actionable insights. And you'll learn how to connect the unobvious dots between copywriting, marketing and psychology. - And how to write more persuasive ads, emails, landing pages, pitch decks & sales funnels. Paid members get the weekly edition every Friday. Everyone else gets one FREE newsletter a month. Here’s a sneak peek straight from the archives of Creative Samba: 1. Sometimes being a "good enough" brand is good enough. ⇝ https://creativesamba.substack.c... 2. As Bill Bernbach said, “A principle isn’t a principle unless it costs you money” ⇝ https://creativesamba.substack.c... 3. Simplify, then exaggerate. ⇝ https://creativesamba.substack.c... Special Product Hunt deal, 20% OFF! ⇝ https://creativesamba.substack.c...

Creative Samba Copywriting Newsletter

Snackable stories to help you think more like a copywriter.

Snackable stories to help you think more like a copywriter.