CPMCalculator.ai solves for any variable in the CPM formula. Enter any two of campaign cost, CPM rate, and impressions and get the third instantly. Also includes calculators for CPC, CTR, ROAS, Reach, eCPM, and Instagram ads, plus CPM benchmarks by industry, platform, and format. No sign-up required, free.

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

Hey Product Hunt! 👋 I built this because every time I needed to do a quick CPM calculation I was either hunting for a spreadsheet or using a calculator that only solved one direction. CPMCalculator.ai lets you enter any two values and get the third. Planning a campaign from a budget? Done. Working backwards from an impression target? Also done. I expanded it into a full suite covering CPC, CTR, ROAS, Reach, eCPM, and Instagram ads, plus reference pages for CPM benchmarks by industry and platform. Everything a media buyer or agency planner needs in one place. Completely free, no account needed. Would love feedback from anyone in media buying, paid social, or programmatic. Happy to answer questions!

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

CPM Calculator

Free CPM calculator for media buyers and advertisers

Free CPM calculator for media buyers and advertisers