Content Strategy for the Web: Better content means better business

Kristina Halvorson and Melissa Rach are here to help. At the helm of Brain Traffic, the world’s leading content strategy consultancy, they’re coaching businesses on how to solve even the most complex content problems. When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organizations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this second edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.