Conquering the Chaos: Win in India, Win Everywhere: Expert advice on the unique challenges of the Indian market

Great book. Advance Praise for Conquering the Chaos: (Per Amazon) Bill Gates, Chairman and cofounder, Microsoft— “Ravi Venkatesan’s clear and candid look at doing business in India should be on the reading list of any business leader who wants to better understand India and other emerging markets. Conquering the Chaos is insightful and thoroughly readable.” Dominic Barton, Managing Director, McKinsey & Company— “Ravi Venkatesan has written a compelling account of how to create value in India in ways that can also be transferred to many other markets. He provides a unique and practical perspective on how to execute on the promise of emerging markets—even in tough times—through deep research on several companies and rich insights from his own leadership of Microsoft and Cummins in India.” N. R. Narayana Murthy, Founder and Chairman Emeritus, Infosys— “Conquering the Chaos is a one-of-its-kind book on winning in emerging markets, especially India. Ravi Venkatesan deeply understands the pulse of the Indian consumer and the dynamics of the market. The author’s experiences make the book an extremely stimulating read. A must-read for all leaders of multinationals aspiring to capitalize on emerging markets.” Louis Schweitzer, former Chairman of Renault and AstraZeneca; Director, BNP Paribas, Volvo, and L’Oréal— “Ravi Venkatesan, in his easy-to-read, fact-filled book, based on his own unparalleled experience and knowledge of India, presents an unvarnished and balanced view of the country’s tremendous challenges and opportunities, both as a market and as a production base. India in this century will be the world’s most populous nation, perhaps the world’s largest economy, and certainly the most complex one. If you want to succeed in the twenty-first century, you must succeed in India, and Ravi Venkatesan will help you do just that.” John L. Flannery, President and CEO, GE India— “An outstanding, informative book that is much more than a manual for winning in India. It is a manual for winning in every emerging market. I wish I had had it at my disposal three years ago, when I started in my role.”