Coldreach (YC W23)

Find ready-to-buy leads + Sound relevant with AI

792 followers

Find ready-to-buy leads + Sound relevant with AI

792 followers

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Lead generation software

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Sales training

Coldreach uses AI to find who need your product right now, by scanning for buying signals hidden in job posts, news, LinkedIn, etc., and suggests the relevant messaging to stand out. Book 3x meetings without adding SDRs.

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Launch tags:Sales•Marketing•Artificial Intelligence

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Coldreach (YC W23)

Maker

📌

Hey PH community 👋! We're pumped to launch Coldreach today - AI for finding leads that need your product right now. 🚀 We've helped 40+ sales teams book more and better meetings with decision makers from Fortune 500 to early-stage startups. 📖 Story behind the scenes 📖 @hankelbao and I founded 2x startups together, 3 pivots. I led sales in both startups and spent 1000+ hours on cold outbound - emails, LinkedIn, and cold calling - I've done it all. Till today, we still book 70% of sales meetings via outbound channels, with the help of our own tools (duh). Our previous idea was to build an AI SDR, for writing personalized cold emails at scale. To our surprise, we didn't see a big difference in performance of AI-personalized emails and a templated one: Open rate was higher, but our customers weren't booking a lot more sales meetings. Eventually we found the problem - Our users created lead lists with Apollo / ZoomInfo, based on filters like industry, size, and titles. Since no product can help everyone, 80-95% of people in the target list simply don't need their product at the time of outreach. Even with a perfect email, you can't sell a product to someone who doesn't need it. The realization led to the creation of Coldreach - AI for finding people who need you. 🤔 How does it work? Public information about a company, like job descriptions, positions hired, news, 10k reports, tell A LOT about their internal priorities and problems they face. We use AI to analyze them at scale, to find signals on who needs your help. ✅ Step 1: Tell us about your product - What problem it solves and who it is for ✅ Step 2: We suggest buying signals that indicate a need for your product Example signals 1. CRM integration product: Find who's hiring engineers, where the job description mentions building CRM integrations / experience with Salesforce API 2. Corporate Travel Planning: Find who hired 5+ positions that require frequent travels recently. ✅ Step 3: AI scans your ICP market, generates a target leads list, ranked by strength of the buying signals 📶 ✅ Step 4: AI highlights evidence for why they are ready to buy, and suggests the right messaging to scale relevant outreach + book 3x meetings We're looking forward to helping more sales teams crush quotas, and learn from your feedback to make Coldreach better!

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2yr ago

@hankelbao @shen_xh Cheers to the launch! Wishing you great success and new milestones. How long did it take to develop this?

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2yr ago

Coldreach (YC W23)

Maker

@kjosephabraham Thanks Joseph! The initial MVP took ~2 weeks to build, but we have spent months to refine it based on customer feedbacks.

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2yr ago

@hankelbao @shen_xh Coldreach's focus on identifying leads with an immediate need for a product is a unique and valuable approach to outbound sales. By analyzing public data for buying signals, you're addressing a critical challenge in lead generation. Questions for Clarification: - What type of public data does Coldreach analyze to identify buying signals (e.g., social media, news articles, company filings)? - How does Coldreach prioritize leads based on the strength of buying signals? - Can Coldreach integrate with existing CRM or sales engagement platforms? Potential for Collaboration: As a developer with experience in data analysis and sales tools, I'm interested in how Coldreach's technology works. Here are potential areas for collaboration: - Integrating additional data sources to enhance lead profiles. - Developing more sophisticated lead scoring models based on multiple buying signals. - Integrating with sales engagement platforms to automate outreach based on lead insights. I'd like to learn more about Coldreach's technical architecture and explore opportunities to contribute to its development.

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2yr ago

Coldreach (YC W23)

Maker

@max_savonin1 Great questions Max! 1. Data sources: job openings, hiring history, recent hires, news articles, 10-K filings, public announcements, LinkedIn, Glassdoor, and a few custom data sources 2. Prioritization: We allow you to assign weight to each buying signal, and leads are ranked by the total number of signals matched * signal weight 3. Yes, we integrate with most CRM + sales engagement platforms. We're not looking for additional developers atm, but feel free to drop me a note at shen@coldreach.ai and happy to stay in touch!

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2yr ago

Wispr Flow

@hankelbao @shen_xh Congrats on launching Coldreach! This sounds like a fantastic tool, would love to try it out. Wishing you great success! 🎉

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2yr ago

Dang when you say "deep", you really mean it. That's pretty cool that AI digs into job postings, 10-k and other publicly available information to find signals to sell. That's pretty smart! I think it is totally possible that the product could support things like giving it a list of their customers and their main reason to buy, and get suggested signals to watch out for! Curious if that's on you roadmap? Congrats on the launch @shen_xh and team!

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2yr ago

Coldreach (YC W23)

Maker

@tonyhanded Thanks Tony! Yes this is something we've been thinking about.

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2yr ago

Life Note

Congrats on the launch seems like an essential marketing tool and I'd love to try it out. Does it support B2C product as well?

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2yr ago

Coldreach (YC W23)

Maker

@danielwchen Thanks Daniel! We primarily work with B2B products now, but feel free to tell us a bit more about your product/buying signals in the signup form and I’ll see if we can help!

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2yr ago

Langfuse

Congrats on the launch, looks interesting. What kind of data sources do you use? Who is the best user for cold reach?

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2yr ago

Coldreach (YC W23)

Maker

@marc_klingen Thanks Marc! Hope things are rocking at Langfuse! The most relevant data sources depend on the product sold, but a list of common data sources our users find helpful includes: Job openings, hiring history, recent hires, news articles, 10-K filings, public announcements, LinkedIn, Glassdoor. Our best customers so far have been B2B sales teams, with medium-to-high ACV.

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2yr ago

Congrats! @shen_xh Can Coldreach.ai integrate with existing CRM systems, and how easy is it to manage and track outreach campaigns?

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2yr ago

Pocket Hansei

Awesome. Great product. Question: How do you manage the data privacy issues? I am assuming you scrap a huge amount of data, unless I am wrong.

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2yr ago

Coldreach (YC W23)

Maker

@krazygaurav93 Great question Gaurav - We do scrape a huge amount of data, but only what's publicly available, such as job openings, news announcements, company websites, so there isn't a privacy issue. Counterintuitively, just from analyzing the public activities you can often tell a lot about a company's priorities and what problems they face. We help our customers book more meetings without digging up any shady, private data.

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2yr ago

Pocket Hansei

@shen_xh agreed but just because it seems that the date is public the owner still says that scraping is not allowed. Example indeed, newyorktimes etc. i am asking this because we are facing the same problem. So as long as you are not scraping data from individual company websites it's an issue. Please correct me if I am wrong. Also, your method is smart. This data does tell a lot. Great job for that

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2yr ago

Hi! great looking product. One feedback I have is adding a demo video on the page since users can test it. This product sounds good and I may not be the right audience but the form sends me away. Why this question, "If Coldreach meets your needs perfectly, how much funding would you be willing to invest in this?" does not make sense at all, again I could be the wrong audience but at the point of interest, I am not thinking... well I would give them $xxx.

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2yr ago

Coldreach (YC W23)

Maker

@negou_seid1 This is great feedback Negou! Thanks a ton

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2yr ago

@shen_xh For sure one thing that came to mind is adding crazy or interesting stories about the companies after the person loses or winds around. Keep them coming back to see what other crazy or interesting thing the app has

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2yr ago

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