Clubmarket

Clubhouse hosts can get paid through brand sponsorships 💸

4 followers

Clubhouse hosts can get paid through brand sponsorships 💸

4 followers

The very first sponsorship marketplace for Clubhouse 👋 We're letting CH hosts monetize their content by partnering with global brands. Check out the earnings calculator on our website. Applications are open for early access ‍🎉

Launch tags:Social Media•Marketing•Tech

Launch Team

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Promoted

StockHound by Fabrikatör

Hi Tomer, Great marketplace with huge potential! I have a question as a brand owner; how do you maintain the trust between the creators and brands? How do you make sure creators are fulfilling the tasks they are assigned to? Especially curious about the shoutouts.

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5yr ago

Maker

@bahadir_efeoglu Like many marketplaces, trust will be a key factor. We are implementing a review system which will keep both sides incentivised to provide a positive experience.

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5yr ago

StockHound by Fabrikatör

@tomerdean Thank you for your reply! Reviews would help once the marketplace gets popular but my question is more about this: "I setup a campaign for 5 shoutouts with 5 different creators. I'm in different timezones with them. I won't be able to tune in for every creator I paid for. How does the marketplace ensure that creators actually did the shoutout during their clubhouse cast." Trying to understand if the brand needs to track the creator or the marketplace would notify me when the "shoutout task" is done.

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5yr ago

Maker

@bahadir_efeoglu I understand. 1. There are other services who do recordings or even partial-recordings of segments. These can be used to prove / dispute an issue with a Host not doing the right shoutout. 2. Perhaps Clubmarket itself will have a service that enters the rooms to verify everyone is holding their part of the deal 3. Ideally, every shoutout should be linked to some kind of trackable CTA (in the bio for example). So it'll be easier to track the outcome of a shoutout.

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5yr ago

Osaurus

Is this compliant with Clubhouse's terms of service? Commercial Use Unless otherwise expressly authorized herein or in the Service, you agree not to display, distribute, license, perform, publish, reproduce, duplicate, copy, create derivative works from, modify, sell, resell, exploit, transfer or upload for any commercial purposes, any portion of the Service, use of the Service, or access to the Service. The Service is for your personal use.

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5yr ago

Maker

@chrismessina From the initial legal analysis we did, it looks like a slightly gray area. We are now diving deeper to see how we can stay in the white area. Regardless of this, club sponsoring is a known phenomenon happening today as well.

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5yr ago

Maker

Hey all! Happy to introduce the very first sponsorship marketplace for Clubhouse! The value offering is simple: - Clubhouse Hosts can earn money through brand sponsorships. The rates are set by the hosts, but will range from hundreds to thousands of dollars per room they host (see the Earnings Calculator) - Brands can promote their products & services through existing CH discussions. This gives them access to a very targeted and engaged audience including tier-1 B2B buyers. Types of brand partnerships the marketplace supports: 1. Branded Rooms (“Sponsored by X” to the Room title) 2. Shoutouts (“This room is sponsored by Salesforce”) 3. Product Giveaways (“We will give a free pair of AirPods Pro”) 4. Executive Interview / AMA (“We’ll be interviewing the VP Marketing of Gong”) This hunt has a very interesting back story: Several weeks ago, Ryan Hoover, the founder of ProductHunt, discussed Clubhouse-related startup ideas on their Townhall. He predicted a CH marketplace would launch soon as creators are craving monetization options. We heard his call and developed the marketplace. ;-) We’re now accepting early applications through www.Clubmarket.io. We will begin to onboard first users in the upcoming weeks. Tomer

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5yr ago

Helpdesk by LabiDesk

@tomerdean Looks interesting 🚀

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5yr ago

Bringing in influencer marketing into audio-first platforms like CH is an awesome idea. I wonder how you can measure engagement with the brands in a space like this, but definitely a massive opportunity. Good luck!

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5yr ago

Maker

@ido_lavi There's another startup that launched on PH that does that. https://www.direcon.com

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5yr ago

@ido_lavi @tomerdean We also created a similar product a few weeks ago

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5yr ago

Also, the public pricing calculator is really going to screw over creators rather than help them. We've already been setting out own pricing models

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5yr ago

Maker

@saraessa The pricing listed is a suggestion. Every creator will set their own prices.

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5yr ago

@tomerdean Yea, but it's guiding brands with incorrect pricing

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5yr ago

Maker

@saraessa I'm curious who defines the "correct" pricing

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5yr ago

This isn't the first, we launched a similar product already and there are several others already out there doing this.

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5yr ago

Maker

@saraessa The more the merrier!

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5yr ago

On your webpage you list that brands and creators can be "Sponsored by" in their room titles, this shadow bans the room

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5yr ago

Maker

@saraessa The shadow on the example use cases is to highlight the position of the branding, it will obviously not appear in the Clubhouse app

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5yr ago

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