Citable

Citable

Make brands show up in Agentic Search

187 followers

Citable helps brands show up in AI answers. We simulate real personas by pre-warming AI accounts (ChatGPT, Perplexity, Gemini, Claude, Grok) with memory, then run thousands of prompts daily to measure share-of-voice and capture every cited source. We surface gaps by persona, market, and model—and explain why. Finally, we give prescriptive actions: publish specific articles, join targeted Reddit threads, and prioritize the highest-leverage plays for your team.
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Launch tags:MarketingSEOSearch
Launch Team / Built With
AppSignal
AppSignal
Built for dev teams, not Fortune 500s.
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What do you think? …

Maria Gorskikh
Hey everyone 👋 I’m Maria, co-founder and CTO of Citable, and I’m excited to share what we’ve been building to help founders and marketers understand how their brand actually shows up inside AI engines like ChatGPT, Gemini, and Perplexity. The problem 👀 Search is shifting from ranking to reasoning. When we talked with 50+ marketing and product leaders, one theme kept coming up: “We have no idea how our brand appears when someone asks ChatGPT about our category.” You can’t optimize what you can’t see — and traditional SEO tools can’t see inside AI answers or citations. Our solution ⚡ Citable lets you measure and improve your brand’s visibility inside AI systems. Here’s how it works: 1. Simulated Personas: We pre-warm ChatGPT, Gemini, and others with real-user memory to see what they actually say about you. 2. AI Visibility Dashboard: Track share-of-voice, citations, and sentiment across models, personas, and countries. 3. Actionable Insights: See which competitors dominate and get prescriptive next steps — publish targeted content, join key Reddit threads, or fill citation gaps. 4. Agentic Optimization: We go beyond keywords and influence real ai answers Why it matters 🌍 AI assistants are fast becoming the first stop for discovery. The brands that show up in AI answers will own the next generation of organic traffic. Citable helps you find out where you stand, why, and how to improve it. Who it’s for 🚀 Startups, founders, and marketing teams who want to: Understand what AI models really say about their product. Track competitor visibility in ChatGPT and Gemini. Build credibility before AI discovery becomes mainstream. Try it 💫 Explore your brand’s AI visibility: https://citable.xyz Join our early adopters community: r/AI_Visibility Join our slack: https://join.slack.com/t/citable... We’d love your feedback — tell us what you discover inside the models.
Masum Parvej

@maria_gorskikh1 Curious how the pre-warming personas work in practice across different AI models.

Maria Gorskikh

@maria_gorskikh1  @masump Thanks Masum! We spin up long-lived accounts on each model and ‘pre-warm’ them with a chat history that matches a real segment (role, intent, location, interests). Then we run the same query set through those personas across ChatGPT/Perplexity/Gemini/Grok/Claude and compare how often each brand gets cited. That way you see model + persona level lift, not just one-off prompts.

Chilarai M

For a brand, showing up in AI answers is really of immense importance. Love what citable is doing
Congrats on the launch!

Maria Gorskikh

@chilarai Thank you, Chilarai 🙏 Exactly our thesis: if you’re invisible in AI answers, you’re invisible to a big chunk of future demand...

Nika

Cool, maybe include this in one of my next newsletter articles, cause it will be pretty relevant.

Maria Gorskikh

@busmark_w_nika That would be amazing, thanks Nika! Happy to share a couple of screenshots, examples, or a short GEO explainer if that’s helpful for the newsletter—DM me or email maria@citable.xyz and I’ll send over a mini pack.

Nika

@maria_gorskikh Hey Maria, could you please send me them at businessmarketingwithnika@gmail.com ?

Ludovic Martin

Really interesting concept! But how accurate can simulated personas be when capturing how real users interact with models linke chatgpt or gemini?

Maria Gorskikh

@ludovicmartin97 Totally fair question. We don’t claim to perfectly clone every user; we build calibrated ‘segment personas’ (e.g. US dev lead, EU solo founder, etc.) based on real search behavior + customer data, then keep their history consistent across runs. The goal is directional insight by persona/market (who gets mentioned, where, and why), not pixel-perfect user simulation

Richard Rabbat

Very exciting to see this launch. Given how users' habits are changing from 10 blue links, GEO will be very important as websites adapt to a new world dominated by discovery through LLMs

Maria Gorskikh

@richardrabbat Thanks Richard 🙏

What’s been surprising already is how different the winners are vs classic SEO. Some brands that own Google barely show up in AI answers, while smaller ones get recommended nonstop because they’re better represented in the model’s ‘memory’—docs, forums, APIs, long-tail content.

GEO for us is about mapping that trust graph and giving teams a concrete way to shape it, instead of assuming search rankings will carry over.

Yiko Li

The dashboard is extensive with AI visibility, competitor ranking, personas and sources. Collectively help brands to understand how can they improve their AI SEO

Maria Gorskikh

@yiko_li Adding one more thing here – the dashboard also shows which pages/posts are actually feeding those AI answers by persona + market. So you can see ‘these 5 URLs are doing all the work for US SMB founders on ChatGPT’ and decide what to double-down on or rewrite

Isabella

The depth of analysis across persona, market, and model feels built for people who actually care about growth.

Maria Gorskikh

@isabella_wandrei Thanks Bella 🧡 That’s exactly who we’re building for. We’re trying to go past vanity ‘AI visibility’ charts into stuff a growth team can act on: which topics/angles to publish next, which markets are under-served, and how model citations move after each new campaign or article.

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