Choice Hacking

Choice Hacking started as a way for me to help clients think differently about marketing, business, and customer experience - I knew if I could explain a behavioral science or psychology principle simply, or unpack the ways a big company like Netflix, Uber, and others apply behavioral science that it would be easier to explain to my clients (when I was working at an ad agency) how they could use it too. Clients started reading the articles - and then people I'd never met did too. I transformed some of blog posts into a book called Choice Hacking and people started sharing it with their friends, clients, and collegues. Pretty soon I was getting some amazing words of praise, and an email subscriber asked me why I didn't have any courses for sale... "I never really thought about it, but you're right - I think I can help people understand these concepts even better with a course." But I didn't want to keep all the content behind closed doors like a dragon guarding its treasure, so I kept writing free articles and case studies, and pretty soon people at big-name companies were subscribing and sharing my work. Then a reader suggested I put the site and courses up on Product Hunt - so here we are! While most of Choice Hacking's resources are free, I'm also offering Product Hunt readers 50% off of any course and 50% off the Lifetime Membership - you can find out more about the courses on ChoiceHacking.Academy (or just visit Choice Hacking and click "courses"). Looking forward to everyone's feedback!