Choice

👋 Hey Product Hunt! I’m the maker of Choice – a Chrome extension built to help you shop ethically, effortlessly. The idea came from a call with my mom. She was frustrated—tired of buying from companies that didn’t align with her values. She told me she’d spent hours researching where to shop more ethically but was overwhelmed trying to keep track of it all. She asked if I could build something to help her. So I did. What started as a way to help my mom quickly find ethical companies grew into Choice — a tool I hope can help thousands of people make better shopping decisions without the mental load. Here's what it does: Alerts you in real time when you're shopping on websites tied to questionable practices Suggests ethical alternatives that align with your values Draws from a constantly updated ethics database covering labor rights, sustainability, DEI, and more My goal is to empower conscious consumers — especially those who care about sustainability, human rights, and corporate accountability — to shop with confidence. I'd truly value your feedback — good, bad, or brutally honest. It helps me improve and grow this into something that can drive real change. ✅ The Chrome extension is live now: [🔗 Chrome Store link] 🌐 And here's the website: youneedchoice.com Thanks for checking it out — let’s build a future where doing good is the default. — McKeane Founder, YouNeedChoice.com