I launched Cheeky as a Facebook group in Jan 2013 to help musicians connect with others and promote themselves. The tagline some years ago was “Connect through music”. I want(ed) to help them to use social media, to be social, to communicate. I help them think about what, how & when to share their stories / content / work. Some years after being involved in an accident in Sept '11, I wanted to organise some kind of event to fundraise for the London's Air Ambulance service who rescued & treated me and took me to hospital. Then I wanted to fundraise for Nordoff (And) Robbins music therapy (I had music therapy when I was young); so I thought ‘let’s split the profit 50/50'. The fundraising event idea then grew into an arts community and series of festivals — initially in London, and hopefully happening in other cities / countries in the future.

Cheeky Fest

Creating community

Creating community