Love this concept. A couple of years ago I was trying to launch a competitor (but that's a different story). The simplicity of the whole thing is great. Pick a charity and start running.
It might not be for everyone, but for many it is a powerful motivator for actually getting off the couch and out the door.
#everymilematters
Awesome, I like it. I used it for a short run this morning and donated 75 cents to cancer research. :) I would really love if it connected to some of the other common running apps (Runkeeper, Nike+), only because I had to use my running app and Charity Mile while I ran and it'd be convenient to only use one.
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