Causality Engine: Causal Marketing Attribution for E-commerce

Hey hunters! We built Causality Engine because we grew tired of watching e-commerce brands make scaling decisions based on completely broken data. Standard ad platform pixels and last-click attribution models are fundamentally flawed. They reward 100% of the conversion credit to the very last touchpoint (usually a cheap brand search query), leaving brands blind to the upper-funnel discovery channels—like paid social or early email sequences—that actually built the initial demand. Worse, client-side tracking pixels are blocked by modern privacy settings and browser restrictions, slowing down store speeds and creating huge tracking blind spots. Causality Engine fixes this by moving your tracking completely server-side. We use advanced backend causal inference modeling rather than tracking pixels to map complex multi-touch customer journeys. This allows brands to bypass cookie blocks, keep their front-end running at lightning speeds, maintain bulletproof EU-hosted GDPR compliance, and accurately uncover 15% to 25% of hidden revenue within their ad spend. I'd love to hear your thoughts, answer any questions about our data infrastructure, or chat about server-side tracking! 🚀