We built Castlytics to solve a problem we kept hearing from brands: podcast and creator campaigns are expensive, but almost impossible to measure properly. Tracking links help, but they miss everyone who types the URL manually. Promo codes help, but they don't capture the full picture. Post-purchase surveys fill in some gaps, but analysing them is manual work.
For a single brand running a handful of campaigns, that was already a meaningful problem. For agencies managing creator campaigns across five, ten, or twenty clients simultaneously, it was a different level of painful.
Today we're announcing that Castlytics is now built for agencies too.
