Niels Schnadt

Niels Schnadt

Building PocketTreasures & Castlytics

About

Hi, I am Niels. Originally from Germany but currently living and building in the UK. I have built a career in performance marketing and product management. For the past 5 odd years I have worked within AI companies in either of the previously mentioned functions. Currently I am building the app PocketTreasures and the Ads Attribution platform Castlytics.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Maker History

Forums

We built the family journal app we wished existed.

We built the app we wished existed.
Like so many parents, we found ourselves taking thousands of photos of family days out, muddy walks, beach adventures, playground discoveries, holidays and all those magical little moments in between. But over time, those memories started to disappear into endless camera rolls, buried somewhere deep in our phone galleries.
We wanted something different.
We, that is my wife Hannah and I, wanted a way to capture the stories behind the moments, not just the photos, but the adventures, the laughter, the funny things the kids said, the places we explored, the memories we never wanted to forget and also the moments we did not want to share on social media.
That's why we built PocketTreasures. A place for families to turn everyday adventures into lasting memories. A place where special moments don't get lost among thousands of screenshots and random photos. A place where children can one day look back and relive the incredible journey of growing up.
PocketTreasures was created from our own family life, for families just like ours. Because the years go by quickly, but the memories deserve a home.
Here's to more adventures, more discoveries, and more treasures worth remembering.

1mo ago

PocketTreasures:Family Adventure Journal - Turn Adventures & Moments into lasting Memories

Capture every family adventure. On This Day reminders, shareable memory cards, printable photo books and a private family link, your memories stay private on your device by default.

How to Add Castlytics to a Server-Side Tag Manager

Server-side tag managers most commonly Google Tag Manager's server container (sGTM) proxy tracking requests through your own subdomain rather than running JavaScript directly in the visitor's browser. The result: better data quality, fewer ad blocker losses, and a single governed layer where you control what fires and when.

This guide shows you how to integrate Castlytics with a server-side tag manager setup so that your page views, conversion events, and promo code data flow through your server container instead of relying entirely on the client-side snippet.

How Castlytics Tracking Works (Quick Recap)

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