Interesting Jon!
How do you monitor the content and quality of the reviews (since its a video), like an user just running on a video and singing just a song or even abuses ?
Do you run a bridge to ensure they're legit or have the shopkeepers check and accept in order to redeem the discount or anything else ?
Cos am sure, this platform all running over just the video needs to hit the content right and fitting to place itself better.
@tweetyunus Hey Mohamed! Within the app, users can give feedback on review content/quality in two ways. There's an upvote button on every review, which is intended to allow viewers to indicate that they found a particular review helpful, and there's also a button that lets users report abuse.
Of course, sellers won't have to pay for the discounts for any reviews that don't meet our basic requirements - specifically, that the user shares his or her opinion about the product, the review is at least 30 seconds long, and the product is shown in the video. But the idea is indeed to have the discounts that people see within the app be increasingly dynamic over time. So users that post reviews that others find helpful, are commonly viewed vs. skipped, are shared, etc. will see different discounts and offers than users who aren't posting high-quality reviews or haven't established a reputation on the platform.
@jonathan_wald "So users that post reviews that others find helpful, are commonly viewed vs. skipped, are shared, etc. will see different discounts and offers than users who aren't posting high-quality reviews or haven't established a reputation on the platform." - Awesome. This is the game.
Thanks for hunting us Kat!
Hey PH,
We're a YCombinator company in the current batch and spent the past couple months building Cartcam. We're super excited to share Cartcam with the world.
Cartcam is an app for opinionated, deal-seeking shoppers. As Kat mentioned, Cartcam lets you buy products at a discount (often 30%-100% off), in exchange for creating short video reviews. Video reviews on Cartcam are casual and can be as short as 30 seconds, which means that Cartcam gives you free and discounted products for doing something as easy as sending a Snap.
Here's how it works: when you buy something on Cartcam, you can decide whether or not to accept a "review discount". If you accept the review discount, you're only charged the discounted price, and you have 3 weeks from the time you receive the product to post your review.
You might be wondering what the catch is. Is there something wrong with the products? Why are sellers willing to give 30%-100% off their products in exchange for a video review? There is no catch. It turns out that viewers are anywhere from 64%-85% more likely to buy a product after watching a video, but generating video content isn't easy or cheap for sellers. Cartcam works because it gives sellers an easy way to motivate the creation of video content around their products. These videos don't just drive sales through Cartcam, they can also be embedded in sellers' websites, posted on social media, used for marketing, etc. This makes selling on Cartcam a no brainer!
Anyway, we'd love for you to try Cartcam out and let us know what you think.
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@jonathan_wald Genius idea. I love reviews in general, but this is a really smart one :)
Sounds like the start of something good. I think video reviews will replace photos in time. Are there "channels" with the ability to view reviews from a particular user? Can these videos be shared to YouTube?
@liquidchickenqq Thanks Kerry :) Yes, the app lets you follow other reviewers, see their past reviews, comment on their videos, etc. We don't support automatically/programmatically posting to YouTube yet, but sellers can download the video reviews of their products and do with them what they want.
Wow, great idea! I love it when these "win-win" products actually get built. I hope it takes off!
As a store owner will I be able to moderate what video ultimately lands on my site?
@the_best_agency thanks Jason! And yes, we've built a plug-in that makes it easy for store owners to embed Cartcam video reviews into their websites, and our seller dashboard lets them control which reviews are embedded and how they appear. For someone running a Shopify store, this means you can both list your products on Cartcam and pull the generated video content into your online store without having to do anything manually or write any code. It's probably worth noting that sellers are also free to download the video reviews of their products if they want more flexibility.
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What an interesting idea!
As a seller, this review video content can be very useful and definitely worth offering a discount.
@jonathan_wald, can you discuss a bit the ownership/sharing/exporting permission of video content generated on the site? I see from another response you left that it's downloadable by the seller, does the seller own it?
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@jonathan_wald just sent an inquiry through the seller form
@followsol Hey Sol, thanks for your interest! Just saw your message and going to send you a note. We don't claim ownership over anything a reviewer uploads or records, but by posting a review on Cartcam you do grant the seller the right to do what they want with the content. Sellers are able to download the content in full-res, without a watermark, and we hope and expect that they use the content elsewhere - e.g., by embedding it on their website, posting it on social media, or using it in marketing.
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@jonathan_wald that's perfect!
By the way, any plan for Android/web or will this be focused on iOS?
@followsol Some aspects of the app will launch on the web in the next few weeks. Android is definitely on the roadmap but there's nothing imminent there.
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I like the concept but what makes me do the video after I payed and received the discounted product? What if I want to buy 100 watches (same model), do I have to do 100 videos or just one?
@catapop84 Hey Catalin! Excited to hear that you like the concept. Re: what makes you do the video - if you're buying a watch that costs $100 and accept a 30% review discount, you are only charged $70. You then have 3 weeks, starting from the day the product is delivered, to post your video review, and we send you periodic reminder emails to help you remember to do it. We use Stripe to handle all of our transactions, so if you haven't posted your review after 3 weeks, we'll send a final reminder email and then charge you for the amount of the discount, in this case $30. As for your second question, you can get one discount per product, so if you wanted to buy 100 of the same model watch you'd only get a discount on the first one.
@jonathan_wald this is really neat! how does the Shopify integration work and are there any example stores you can point to where Cartcam is already integrated?
@daveambrose Thanks Dave! Our Shopify app is very similar to the apps offered by other shopping platforms like Wanelo and Pinterest. It's one-click to install, then sellers just have to select which products they want to be visible and decide on a few settings specific to our platform - e.g., how big of a discount to give on each product, how many discounted products can be sold, etc. So the whole process of adding Cartcam as a channel / "going live" just takes a few minutes. The nice part is that Cartcam orders come in and can be fulfilled just like orders through sellers' web storefronts. And that's why the Shopify app is relevant - it lets you sell on Cartcam without having to do anything special or manual. On a separate but related note, we also provide all sellers, regardless of what platform they're using, a tool to embed our video review content in their website - you can see an example of that here: https://www.cartcam.com/embed_ex...
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