CARAA

CARAA

The next-gen handbag brand. High fashion + performance.

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Launch Team

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Amanda Howald
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CARAA is the next-generation handbag brand that bridges high fashion with performance functionality. Aaron Luo has more than 10 years of global managerial experience across corporate finance and operations with General Electric Company, Aaron is a serial entrepreneur in the fashion, with a 20-year family background in global manufacturing and supply chain. Carmen Chen Wu is a CFDA award-winning Chinese-American handbag designer and is the Creative Director of CARAA. Born in Valencia, Spain, Carmen studied fashion design at Central St. Martins in London and Parsons School of Design in New York. After receiving the Geoffrey Beene Scholarship in 2010 while a student at Parsons, Carmen had the opportunity to lead the design of handbag collections for global fashion brands including Vivienne Tam, Marchesa, and Fairchild Baldwin.