CAKEWALK

A fitness tracking app that shames you into exercising

1 follower

A fitness tracking app that shames you into exercising

1 follower

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Launch tags:iOS•Health & Fitness•Tech

Launch Team

CAKEWALK

Maker

Hi Product Hunters. Really excited to share CAKEWALK with you! We created CAKEWALK to bring a bit of humor and personality to the fitness app market. Essentially, CAKEWALK motivates you to reach your fitness goals by passing judgement daily on how many steps you took the day before - the lazier you are, the more shame you get! For a bit of “friendly” competition, log in with your Twitter account to compete with your followers for the top spot on the leaderboard. Advance your standing by participating in challenges to up your step count, or pay the $1 fine to skip them completely. Need a bit of extra motivation? Opt to have CAKEWALK publicly shame you on Twitter when you are being extremely lazy! CAKEWALK is now available for free on the App Store for the iPhone 5s or later and Apple Watch. We’d love to hear what you think, and, of course, answer any of your questions. :)

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11yr ago

@iamhabitat I'm interested to hear what makes this different from CARROT Fit, which has a very similar approach to exercise.

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11yr ago

Maker

@tangandhara @iamhabitat Great question. CAKEWALK is a step counting app, so it’s all about encouraging movement rather than weight loss. It also doesn’t dictate how you work out, just encourages you to get the step count up. What’s great about CAKEWALK, is that it’s personalized. Your daily goal is based on your average number of steps over the past week. What we find people really love is the friendly competition aspect - participating in the leaderboard with your Twitter followers is completely optional but is proving to be great motivation for some of our users. CAKEWALK is also free :)

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11yr ago

@aerickson14 @tangandhara @iamhabitat I could see the friendly competition working well within an office environment.

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11yr ago

Maker

@themikefreeman We totally agree! Our company has been beta testing how we can incorporate group based competitions and leaderboards into the app. It has proven to be a popular request and we even had one co-worker spend a meeting walking around the room to get her step count up so she could stay on top of the leaderboard.

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11yr ago

@iamhabitat Us losers that still have the iPhone 5 are out of luck here then?

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11yr ago

Golden Kitty Awards 2016

@iamhabitat love the idea of finding ways to create incentives for people to get up and move. Frankly there is nothing like a little friendly competition and fear that you will be shamed on Twitter. :-) That being said, daily judgment and buying your way out of being shamed...I'm curious who your target market is or what the profile is of your power users?

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11yr ago

CAKEWALK

Maker

@corleyh Great questions Corley. Our initial target market would be those who are looking for that extra push to be more active, but our power users are really those driven by competition. In our beta tests, we found the most engaged users are those who are on average more active than their peers. We also found that in a lot of cases, the app increased fitness levels for "lazy" users as well. 🍰

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11yr ago

I think the walking mean cake is so funny! Very clever messaging. I just wish we could watch a couple of ads-videos instead of paying for a skip. Best of luck!

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11yr ago

CAKEWALK

Maker

@my_boon Glad you mentioned this! This is something we've considered and might add this functionality in the near future. :D

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11yr ago

Totally cute and a clever spin on motivational apps. Reminds me of https://www.producthunt.com/tech... The research is mixed on whether or not feelings like shame and guilt can actually trigger positive behavior change. This study suggests yes: http://www.academia.edu/9182746/... but this article on TED speaker Brene Brown suggests that shame can be pretty demotivating - https://www.psychologytoday.com/...

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11yr ago

CAKEWALK

Maker

Thanks for the link @jasonshen. Based on Dr. Brown’s definitions of shame and guilt - guilt being considered “healthy shame” - I guess our tagline would be “a fitness app that guilts you into exercising” 🙂 Our app isn’t focused on "lowering self-esteem (feelings of unworthiness) and behaviors that reinforce that self-image," rather it uses some sarcasm and humor to encourage a healthy lifestyle. Having the leaderboard gamifies the experience and adds in a healthy dose of competition - although this is completely optional. And the fact that a user’s daily step count goals are based on their average number of steps over the past week means it’s completely personalized.

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11yr ago

Great combination of comedy and fitness. Not sure how you're running your marketing strategy but I think a partnership with a comedian could work very well for the product, especially a deadpan one like Michael Ian Black.

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11yr ago

CAKEWALK

Maker

@si_benham Totally. We actually have a couple comedians and generally funny people writing our responses already. I take very little credit for the cake responses. :D

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11yr ago

@iamhabitat, CAKEWALK is first fitness tracker idea which engaged me since I have smartphone and I downloaded ind installed it). So idea is really cute and conceptual. It would be cool if Cake have more variety of challenges. I made 5 or 6 challenges with 300 steps and I annoyed of see the same. But design and emotions really attractive, you definitely should develop this app!

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10yr ago

CAKEWALK

Maker

@olgavysotska I really appreciate that, Olga. Thank you! We have heard a few success stories already of CAKEWALK getting people more active. That is our goal with this product, first and foremost. A fun, humorous, engaging way to stay active. We are working on improving the challenges. If you're interested in the beta, feel free to DM me on Twitter with your email so you can try out the new versions before everyone else does. :)

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10yr ago