The Caden Terminal is a portal into the underworld of personal data brokering. The Terminal is intended to incite conversation on the present state of personal data privacy online.

Hey everyone! My name is Ayah and I am a Product Marketing Manager at Caden. We're excited to announce the launch of the Caden Terminal, a guerilla art project to demonstrate one of the many problems that riddle the internet. Internet actors have been quietly slurping and sleuthing in a permission-less personal privacy free-for-all. The data we reveal in the Terminal is obtained for a fraction of a penny in a fraction of a second. And we’re not even pulling the available information from the more nefarious dark web sources. Don’t worry, all the personal data revealed based on your email address is for demonstration purposes only (i.e., we aren’t going to do anything shady with it). Your data should belong to you. Companies shouldn’t be able to “buy” your data from shady brokers; companies should “lease” your data from you. The difference is nuanced but powerful. One parlor trick we would wield when meeting with prospective team members and investors was a simple data broker API that would punctuate the current broken state of personal data online. The demo was bare-bones but consistently led to the “Huzzah!” moment where boring data privacy tech was immediately made personal. As we described the invasive nature of data brokers, then showed the demo, users inevitably uttered something along the lines of “that’s creepy.” We realized we needed to make more people aware of the problem while we get to work fixing it. At Caden, we want to Make Everything Better and we’re building the tools required to fix the internet’s broken state of personal privacy. As you can imagine, this is quite the undertaking. In an endeavor to recreate the huzzah moment that resonated with investors and our growing team, we created a publicly available personal data demonstration to motivate people to join our waitlist. And while the Terminal doesn't solve the bigger problem, it is a clear demonstration of why we need to take action. We are launching a beta app in the coming months and those that register today on Friday the 13th will move to the front of the waitlist! And feel free to follow our journey on Twitter (cadenhq) and Instagram (caden.io). THANK YOU, HUNTERS! We appreciate the support.