Here is the first comment: Hey Product Hunt, Lachlan here, I built BuildCrate . I spent three years building ecommerce brands for professional athletes across the NFL, NRL, MLS and rugby. Before that ten years in ecom myself. I built BuildCrate because every operator I worked with was running their business across Minea, AdSpy, ChatGPT, a Shopify audit app, and a Notion template and none of it talked to each other. The thing I am most proud of is the dossier. Every tool reads from a private record of your brand, your product scores, your store grade, and your last 30 days of metrics. When you ask the Ad Engine for hooks it already knows your break-even ROAS. When you talk to the Coach it already knows your positioning. Same AI models as ChatGPT underneath, completely different output because the context is yours not everyone else's. The Store Grader is free with no login. Drop any Shopify URL at buildcrate.co/grade and see what the platform actually outputs before you spend a cent. Happy to answer anything about ecom, the build, the AI architecture, the dossier system, or how I used BuildCrate's own tools to build BuildCrate.

BuildCrate

The ecom operator's command center.

The ecom operator's command center.