Launched this week
Buffer API
One API to publish across every social platform.
243 followers
One API to publish across every social platform.
243 followers
Buffer's API lets you publish and manage content across 11 social platforms through a single endpoint. Connect it to AI assistants, no-code automation tools, or build full custom integrations. Ships with an MCP server, pre-built automation templates, a CLI, and an interactive API explorer. Available on every Buffer plan, including Free.
We’ve hit this exact problem internally. Every platform behaves just differently enough that “post everywhere” becomes messy really fast once automations enter the picture.
The MCP + API combo here is smart. Are most teams using Buffer API as infrastructure inside agents/workflows now, or still mainly for traditional scheduling flows?
Buffer
@zaid_mallik1 We've actually seen a mix of applications - some are using it for traditional scheduling, but some users with deeper AI knowledge have built out agentic workflows. If you work on building something, we'd love to hear from you!
congrats on the launch! We were a customer of buffer for our contractor teams. A few questions:
1) how would post with API effect account health for faceless/organic ugc content? We often notice substantial borderline shadow ban as we increase our usage of API posting as opposed to organic.
2) is there more unit economical way to connect 10+ accounts assuming each account at least cross post to three platforms? there're a few other alternatives that offer similar functionality that we're using and cheaper.
Buffer
@jiaodong_whatif Hey there! Everything that is posted via our API is done through Buffer, so we act as an intermediary layer between you and the network directly. There shouldn't be any penalization for this as the network wouldn't be able to differentiate posts scheduled from Buffer's UI vs. posts scheduled via Buffer's API (it's all the same once it reaches the broadcasting stage).
We're currently revisiting our pricing and packaging to make things more scalable for high-volume users like yourself! We will hopefully be able to share more news on that soon :)
The MCP server is the piece that jumps out — it means I could basically tell an assistant "queue this thread across LinkedIn and Mastodon for next week" in plain language and have it land in Buffer. The e-ink TRMNL plugin someone built in the comments is a nice proof that the read side is just as open as the publish side.
Buffer
@sounak_bhattacharya absolutely! That's exactly why we felt it was important for the MCP to be launched alongside it. Hopefully by reducing that barrier to entry, we will see a lot more people tinkering with our API!
Buffer API
Hey all! Jakub here, one of the makers ❤️
Happy to answer any questions you might have!
Also be sure to checkout our discord if you'd like to learn more! https://buffer.com/our-community
Happy Thursday!
Crisp
As a fellow bootstrapped company, it's always a pleasure to see Buffer being back over here 🔥 I'm curious, is the next step the Buffer MCP?
@ant0ine_gt MCP and CLI are already available 😁
Pleo
Well done team and happy launch day on PH!
Great timing on the MCP server!! Solid piece that makes this actually useful for AI-native workflows, not just another scheduling API. Watching how the agent use cases develop - congrats!
Buffer
@anna_ludwinowski Thank you! The fun doesn't stop here - we'll be shipping many new exciting features to our API and MCP in the coming weeks! Keep us posted on what you're building :)
@marochko Thanks - honestly, I'm happy to be here on PH, learning from all of you! I'm not launching till September, so I've got a whole summer of learning ahead ;)