Launched this week
Brightening Routine
Clears dark spots/finelines/ and keep your skin hydrated
2 followers
Clears dark spots/finelines/ and keep your skin hydrated
2 followers
3 products: the brightening serum, the night cream and the hydration moisturizer.3 products: the brightening serum, the night cream and the hydration moisturizer.
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Launch Team
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Hey Product Hunt! 👋 We at Chelure Skin Care (https://chelure.pk/).
Why we built the Chelure Brightening Routine (and the Skin Science engine behind it): In Pakistan and across South Asia, people dealing with melasma, post-acne dark marks (PIH), and sun damage face two extremes: unregulated "whitening creams" loaded with hidden steroids, hydroquinone, or mercury on one side, and overpriced imported serums that aren't formulated for 40°C heat, high UV indexes, and coastal humidity on the other.
We built Chelure to bring radical label transparency and evidence-led formulation to Pakistani skincare—printing every single key active percentage right on the front label and backing it with a free, open-access Skin Science Library (https://chelure.pk/skin-science/) of 270+ PubMed-cited clinical guides covering everything from melasma triggers and active layering to hard water barrier care.
What’s inside the Brightening Routine:
Brightening & Anti-Aging Serum (https://chelure.pk/product/brightening-anti-aging-serum/): Formulated with 3% Tranexamic Acid, 3% Kojic Acid, AHAs (Glycolic & Lactic Acid), and Alpha Arbutin to target stubborn dark spots and uneven tone without bleaching agents.
Brightness & Anti-Aging Night Cream (https://chelure.pk/product/brightness-anti-aging-cream/): Built with Encapsulated Retinol, 3% Peptides, 2% Glutathione, and 3% Oil-Soluble Kojic Acid in a squalane-cushioned base for overnight renewal without barrier stripping.
Hydration Moisturizer (https://chelure.pk/product/hydration-moisturizer/): A lightweight 30% Aloe Vera, 3% Cucumber & Hyaluronic Acid water-gel designed specifically for humid, acne-prone climates.
What feedback would help us most today:
Interactive Routine Builder (https://chelure.pk/skincare-routine/): Does our concern-to-ingredient routing feel intuitive for someone new to clinical actives?
Ingredient & Label Literacy Hub (https://chelure.pk/ingredients/): How does our clinical research layout read on mobile when you're comparing actives like Tranexamic Acid vs. Kojic Acid?
Would love your honest thoughts and feedback!