BrightCore

BrightCore

Fitness business management meets smart member engagement

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BrightCore helps fitness businesses run smarter, grow faster and keep members engaged for life. Today we deliver scheduling, payments, staff/member management, and analytics in one dashboard. Next, we are expanding with a proprietary marketing suite that drives lead generation and lead conversion at scale, as well as advanced client engagement features to follow including health tracking, gamification, analytics and AI coaching - driving retention and long term member loyalty at scale.
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Launch tags:Health & Fitness•Analytics•Marketing
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What do you think? …

Ben Marren
Maker
📌
Hey everyone! We are super excited about the launch of BrightCore. Our gym/studio management platform that helps fitness business, save time, grow revenue and retain their members. Why did we build BrightCore? 🛠️ We built BrightCore to tackle 3 main issues that fitness business entrepreneurs face. 1. Overly complex/high admin existing solutions: Gyms and fitness studios face friction understanding member behavior, tracking performance, and making data-driven decisions, creating unnecessary admin overhead. 2. Ineffective Marketing: Gyms/Studios lack the expertise, time, and tools to run consistent, data-driven campaigns that attract new members and retain existing ones. Average gym ROI on ad spend at 1:2. 3. Low Engagement & Churn: Most gyms struggle to maintain member activity beyond sign-up, with limited personalisation, weak progress tracking, and few tools to build long-term loyalty. To address these issues we are building 3 products. Core, Grow and Engage. Core: One intuitive, easy to use platform for class scheduling, payments, staff/member management, retention, analytics and marketing. Grow: An integrated, automated ad system that helps gyms optimise campaigns, cut admin time by 70%, and increase ROI by 100%, with end-to-end tracking and performance insights. Engage: Goal setting, health tracking, gamification, and AI-powered coaching in our member app create a centralised experience, boosting motivation, loyalty, and retention by 30%.