Brello

Hey Product Hunt 👋 I’m Rehan, We built Brello after noticing a consistent failure pattern in ourselves and other builders: execution rarely fails because of a lack of tools — it fails before tools are even used. Most productivity systems assume clarity already exists. In reality, people start with messy thoughts, vague intent, and competing priorities. By the time something reaches a task manager, the hardest part has already been skipped. AI made this worse. We can now generate ideas, plans, and strategies endlessly — but that doesn’t translate to action. More thinking doesn’t equal more progress. So we went back to first principles. Instead of building another chat interface or task tracker, we asked a simpler question: What needs to happen between “I know this matters” and “I’m actually doing it”? Brello is our answer to that gap. You give it raw input — incomplete ideas, unclear goals, or a simple intent. Brello reduces ambiguity, imposes structure, and surfaces the next actions that actually move things forward. No prompts. No workflows. No busywork. During development, we cut features aggressively. Anything that increased engagement but didn’t increase execution was removed. The goal wasn’t to keep users inside Brello — it was to get them out of Brello and into real work as fast as possible. We’re launching today to learn from builders, operators, and anyone who cares about execution over aesthetics. Would love your honest feedback: Where does execution usually break for you? What feels unnecessary or missing? What should Brello never become? Happy to answer anything below. Appreciate you checking it out :)