This is pretty cool. I didn't know what Notion was, so I was a little surprised at the structure. It's kinda like reading the A+ student's notes, which are perfectly laid out, complete with videos and illustrations. But it's still just their notes, the highlights of the class, which is cool if you already knew the subject well. If you weren't in class you're still missing out on the full conversation, the anecdotes, the questions from others, the chance to get your own answers. I love how straight forward Branding Kit is, the simplicity is really appreciated. For context: I design and make ornate, vintage inspired frames for art & photography. Question: What are the differences between what I believe and what my brand believes? What types of beliefs am I looking for in terms of my brand? For example: I believe my mother has exceptional taste. Her taste does directly influence my product, but that belief isn't something I could connect with others (who get me) about. If I broaden the question, I could say, I believe the 50s were stylish. How would one craft that belief to connect with other vintage and nostalgia lovers? Should I be looking for beliefs with higher stakes? Am I looking for more emotional beliefs? For example: I believe in community and my brand does too. Versus a trivial belief like, I believe green should be Pantone's next color of the year? Thank you!!
