A free calculator that helps startups and businesses in India estimate an indicative budget for branding, packaging design, visual identity and complete brand-launch projects. Adjust the scope, business stage, SKU complexity, timeline and optional services to create a practical planning range.
We built this because one of the first questions businesses ask when they start a branding project is: “How much should we budget?”
The problem is that there isn't one standard answer. A startup doing a logo is very different from an FMCG brand redesigning 10 SKUs, and strategy, timelines and agency involvement can change the investment significantly.
So we made this free calculator to help businesses get a sensible starting range before they start comparing proposals.
We'd love to know what you think, and especially whether there are other factors you'd like us to add.