boz.

boz.

Learnings from Andrew Bosworth, VP of Ads & Pages @ Facebook

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What do you think? …

Pieter Walraven
From the man - @boztank - himself: Announcing boz.com A few years ago Ron Conway was kind enough to introduce me to a bunch of really interesting people over the course of a few weeks. In the ensuing discussions I shared a few concepts I’d picked up during my time at Facebook that struck me as pretty interesting. Having spent most of my career with one employer it was hard to say whether those insights were unique to Facebook or whether they were already commonly understood in the industry. As it happens, the people I was talking to seemed to find them pretty uncommon and even unintuitive. Ron encouraged me to find a way to share some of these ideas more broadly. Shortly thereafter I had the opportunity to travel with my wife for several months. The first thing I bought on that trip was a small handmade leather-bound journal from a street vendor in Tierra del Fuego. I spent the rest of that trip and the next writing down ideas that seemed worth sharing. I ended up with 135 beginnings for articles or blog posts. I had hoped to de-duplicate them and structure them into some kind of larger narrative. I wanted to figure out how to best sequence the ideas. I thought about writing a book. Instead, I did nothing. I was waiting for the uninterrupted time to focus on this project because I felt that was what it deserved. But all these ideas are no good sitting in the leather-bound volume on my bedside. Now that I have a newborn son I realize that I will never have the time I had dreamed of for this project, so if I really do care about it I just need to get it off the ground as best I can. So instead of making it perfect I’m just going to start putting ideas out there and seeing how it goes. As you read my writing, you’ll quickly get a sense of how ironic this delay really was given my beliefs, and signals that it is hard to practice everything I will preach.