interesting idea. So you are targetting huge tail end traffic to the viral content. correct? If i have to place an advrt on Instagram Education channel, do i have to have Instagram account?
@sridhar_kondoji Thanks for asking Sri!
You're exactly right. Long-term Instagram shoutouts using Blanket are in the form of tagging your page in already viral posts. An example would be a creator adding your @username to 5-10 posts on Instagram from 2 months ago. This tag will grow your account rapidly over the course of 3-4 months driving traffic from the page and allows the creator to monetize a previous post.
What type of education are you interested in?
Hey ProductHunters,
Excited to show everyone @BlanketMedia_ a new approach to shoutouts on social media! With demand skyrocketing for content creators and supply growing slowly, transparency around pricing and engagement has become a huge problem for both advertisers and publishers.
As someone who reaches 3,000,000 engineers a month personally, I get three to four brand inquiries every week asking for a shoutout. Most of the inquiries ask me for pricing and 50% of the time when they receive the pricing they ask for analytics. We built @BlanketMedia_ to remove this conversation from content creators inbox entirely saving time by giving brands what they need to make the decision, data.
Would love to know your thoughts!
@elilaipson Good question.
From my experience, creators have made flat fees the new standard because of the labor required to publish a post. Instead of inputting a snippet of code for a banner ad using an affiliate network link, creators are often creating their content from scratch.
We always like to use the example of hiring a Graphic Designer. Have you ever hired a graphic designer where they agreed to be paid after their design is live and only on the amount of conversions?
The answer is no.
The future of successful campaigns is providing transparency for both brands and creators. Showcasing costs upfront with analytics to back up engagement and reach will remove the heavy amounts of skepticism currently floating around the industry.
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