As an ed administrator leading teachers in a 1:1 learning environment, we're working away from the traditional textbook. Through this transformation, teachers are needing a organized way to curate and collaborate on teaching content. Bespoke Atelier is more of a browsing EXPERIENCE than just a search engine. I look forward to using Bespoke to lead professional development as well as help my teachers curate and share information in a simple, intuitive manner. Bespoke is a more organized method than sharing links via email or pins via Pinterest. Like the line, it's for creatives...and creative teachers too!