Behavio

Name: Behavio
Rating: 5.0 (3 reviews)

Brilliant and budget-friendly AD TESTING

5.0•3 reviews•

248 followers

Brilliant and budget-friendly AD TESTING

5.0•3 reviews•

248 followers

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Advertising tools

Ad creation used to be guesswork and luck. Now, affordable ad testing allows brands to execute their best ideas consistently. Introducing Behavio – a platform that delivers behavioral insights to maximize advertising performance.

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Launch tags:Marketing•Advertising•Marketing automation

Launch Team

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Promoted

Namify

This seems like a very handy tool. As a marketer it is the most challenging process to get the creatives right. It’s often hard to identify what exactly is making the copies not work

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3yr ago

Behavio

Maker

@namrata_arya Exactly Namrata, it is kind of guesswork and you never know how people will perceive your creative. We can give marketers a lot more assurance.

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3yr ago

Cool! How exactly do you measure emotion? That must be quite tricky, isn't it?

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3yr ago

Behavio

Maker

@katerina_jellusova Great question. Allow me to take you on a quick journey through the wonders of subconscious behavioral measurement! ✨ When faced with the daunting task of picking a product in a shopping situation, you usually use the "fast thinking" part of your brain, which is responsible for 95% of your decisions. 🧠 We use a similar approach when asking our respondents to assign an emotion to an ad (or different parts of it if it's a video). By employing a variety of emojis the users click on, we simulate the shopping situation in which customers have to quickly pick up instead of thinking about their decision. 💡 Let me know if you'd like to know more!

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3yr ago

Wow seems super practical and helpful. What are your key metrics you are using for scoring the ads?

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3yr ago

Behavio

Maker

@zuzana_zakova1 Hi, Zuzana! Thanks for the question! Three metrics decide the success of an ad – Brand, Need, and Emotion. 1️⃣ The Brand metric is pretty self-explanatory. It represents how well the respondents recognize which brand is being advertised. 2️⃣ The Need metric shows whether the ad successfully established a connection between the advertised product and the shopping situation in which it should be considered. (e. g. "I'm thirsty." ➡️ "I want a Coke.") 3️⃣ And, finally, Emotion – this metric works as an amplifier of the ad's message. The more enjoyable an ad is, the more people will remember what it was about. Let me know if you have any additional questions. I would be happy to dive deeper into this! 😎

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3yr ago

@jiri_boudal thank you a lot for answer. Especially the Need metric is something I haven't seen before. But it makes so much sense! Thanks and good luck with your launch.

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3yr ago

It is an absolute game-changer for advertisers! This exceptional ad testing product offers a user-friendly interface, comprehensive testing capabilities, and invaluable insights. With its intuitive layout, I effortlessly navigated through the features. Behavio Platform provided real-time reporting and analytics that empowered me to optimize my campaigns for stellar results. If you're serious about advertising success, this tool is a must-have! Five stars all the way!

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3yr ago

Behavio

Maker

@veronika_myskova Thank you so much for the kind words, Veronika! Glad you love it 💙

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3yr ago

I like this product. It will help me test ads on almost real people from the comfort of my computer. Convenient!

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3yr ago

Behavio

Maker

@your_price_booking That's the goal! 💙 Glad you like it, Slava. 🙏

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3yr ago

REimagine

Big congrats on launching Behavio! As someone navigating the turbulent seas of social media growth, I know the struggle of capturing audience interest in this era of rapid content consumption. Your tool might be the lifesaver we need. Just a quick curiosity - how does Behavio decipher the content that's likely to be a hit? What's its unique approach to identifying potential crowd-pleasers? Eager to explore this exciting tool. Keep up the fantastic work!

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3yr ago

All the best Jiri and team on the launch! Super excited for you guys

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3yr ago

Behavio

Maker

@yashthakker Thanks, Yash! 🤩

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3yr ago

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5.0

Based on 3 reviews

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