A complete, ready-to-use brand identity — logo, custom mascot, full 8-character persona grid, color palette, typography, and product mockups, all vector-based and editable. Unlike generic templates, this kit centers on an original illustrated mascot with a built-in audience segmentation system. Choose a non-exclusive license to launch your own brand fast, or the Full Buyout to become the sole owner and remove it from sale permanently.
Hi Product Hunt!
I'm a brand designer who's spent years building visual identities from scratch — and I wanted to create something that skips the "starting from zero" phase for other founders.
BC | Beer Cool started as a personal case study: a full lifestyle brand built around an original mascot character, not just a logo. It grew into a complete kit — 8 persona variations, full color/type system, real product mockups — everything needed to launch a streetwear or lifestyle brand today.
I offer it two ways: a non-exclusive license if you just want a head start, or a full buyout if you want to own the brand outright and make it truly yours.
Would love your feedback — especially from anyone who's built or bought a brand identity before. What matters most to you when evaluating one?