Hi! Baseline started inside a hedge fund. Our analysts were conducting hours of qualitative work on business quality, moat, management, competitive dynamics, and then repeating for the next opportunity, with no consistent way to compare them. Chatbots help, but they only look at one stock at a time, and you're rebuilding the same analysis from scratch on every prompt. So we built Baseline for ourselves to run prompt-optimised research across the entire market once, score every company on the same rubric, and make it instantly searchable. It changed how we worked as we could finally see how any business stacked up against thousands of others, and surface high-quality names we'd never have had time to find manually. It worked well enough that we're now making it free for everyone. A few things that make it different: Relative scores across 3,500+ companies - A chatbot tells you about one stock in isolation; Baseline tells you where it ranks against the whole market. The research is already done - Standardised, sourced, built on optimised prompts, so you're not re-running the same analysis every time. It surfaces the long tail - The overlooked small and mid caps a time constrained analyst would never get to. We also continue to ship filtering and search products to further accelerate the equity due diligence process. One deliberate choice was we score the business, not the price. Quality, management, competitive intensity, capital allocation for example, independent of valuation. That part is yours. We think the qualitative groundwork is where we add value, and what you pay for a great business is a judgment only you should make. The product is free, with no signup. I'd love your honest feedback, what's missing, what's confusing, what you'd want next. Harry

Baseline

The qualitative foundation for your thesis

The qualitative foundation for your thesis