BaselineBody: Press Start and Move
Mobility, strength, and breathwork in one app.
1 follower
Mobility, strength, and breathwork in one app.
1 follower
Most fitness apps give you 500 workouts and expect you to choose. That's the problem. Choosing is exhausting. BaselineBody removes the decision entirely. Press start and it builds a mobility, strength, or breathwork session for you. Under 20 minutes. No library, no streaks, no notifications. Built for people who've tried every fitness app and abandoned them all.
I spent a decade building fitness products. Head of Product at one of the world's largest fitness media companies. CPO at a top-10 European gym chain.
I've built the features everyone asks for. Workout libraries. Personalised plans. Streak counters. Social feeds. Leaderboards.
None of it worked.
Retention across the industry sits around 10% at day 30. People download, browse, feel overwhelmed, and leave.
So I built the opposite.
Baseline has no workout library. You can't browse. You can't pick. You press start and the system generates your session. Mobility, bodyweight strength, or breathwork. Every exercise has a researched minimum effective dose informed by studies from Nature Medicine, The Lancet, and Sports Medicine.
Here's the thing most apps get wrong: they chase variety. New workouts every week. Fresh content to keep you "engaged."
But consistency is what actually builds results.
Baseline gives you the same core routines, with slight deviations over time. You get used to the movements. They become automatic. That's not a limitation. That's the product.
Showing up matters more than what you do when you show up.
So we removed everything that gets in the way of showing up. The choosing. The planning. The guilt. The notifications. The streaks.
$9.99 for your first year. The average fitness app charges that per month.
Solo build. No team, no funding, no agency.
Launching June on the App Store