Baobab is a free newsletter about African-wide affairs. Our mission is to educate and empower Africa’s decision makers of today and tomorrow on business, money, current affairs and culture.
We started this newsletter because we spent years searching for a digestible source of pan-African news, which we could not find.
In the same way that our magnificent, sacred old trees served as meeting points for our elders, we chose to name this newsletter — a source of information for leaders of today and tomorrow — after the iconic Baobab tree.
And maybe, along the way, this space will encourage us to consider what makes us ‘African’ — our historical, economic and cultural similarities and differences — and how we can achieve greater solidarity moving forward.
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