Backbone

Achieve and maintain your best posture any place, any time.

5 followers

Achieve and maintain your best posture any place, any time.

5 followers

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Backbone is a smart, connected posture solution that discreetly supports your posture, vibrates when you slouch, offers curated training plans, and more.

Launch tags:Health & Fitness•Wearables•Tech

Launch Team

AWS Startup AdvisorPersonalized AWS guidance that meets you where you’re already building

Promoted

Vividbooks

I definitely need something like this, something that reminds me that I'm not sitting straight. I've seen an identical product which beeps whenever you don't have a correct posture.

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9yr ago

Backbone

Maker

@daviddrobik1 Hi David, thanks for stopping by! Here's my answer to Tomas since it's related to your second point and may be helpful: "What differs between us and our competitors is that we're approaching bad posture prevention from a holistic perspective. Our goal is to be much more than a product that buzzes whenever you slouch, which we're doing by: - Offering you physical guidance through our posture brace, which will help you develop mental awareness and muscle memory for achieving and maintaining your best posture; - Providing educational content directly in our interactive app to teach you the proper techniques and strategies for understanding what good posture is and how to achieve/maintain it, as well as how to properly perform posture-strengthening exercises and stretches; and - Putting it all together into curated training plans - which we developed alongside qualified physical therapists - to get you optimal, consistent results. And, this is only the very beginning of what we have to offer. We're constantly researching and learning new ways to help you improve and maintain your physical health, which we're then translating into new tools and features that our users can make use of and benefit from."

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9yr ago

Backbone

Maker

Thanks a lot for hunting us Jack! And thank you, Product Hunt community, for having us! 🙏🏻 I'm one of the co-founders of Backbone Labs and I wanted to share with you our story on what inspired us to create Backbone... We all have that friend who seems fearless and invincible. We're talking about the friend that’s always posting about bungee-jumping over waterfalls and fire-walking on burning coals. For us, that friend's name is Quest. So when Quest told us in 2015 that he had been diagnosed with spinal arthritis, we were dumbfounded. He had just turned 27. It was a wake-up call, and it made us realize that we had spent too long neglecting our back health. We weren’t the only ones, either; back pain is actually the leading cause of disability worldwide. Through our research, we learned that poor posture is tied to numerous back problems but were surprised to see that it also affects temperament and energy levels. We decided to make a concerted effort to improve our posture, but we had developed so many bad habits that it seemed practically impossible to make a real change. It felt like we needed a posture coach with us all day, reminding us whenever we started to slouch. Unfortunately, “Posture Coach” is a position usually only filled by your parents, so we turned our attention to developing a solution that would make better posture not only possible but easy. After much effort and testing, we are excited to share Backbone with you. And as we continue to grow, we look forward to evolving our services and content to promote not only a strong back but a better, healthier lifestyle. Thank you for joining us on this journey. Together, we can make a difference and stop back pain in its tracks.

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9yr ago

As someone who bought the Upright Go kickstarter and is using it, this technology is 100% legit. Every single last one of us that sits at a computer 8+ hrs/day needs it to keep from turning into the Hunchback of Notre Dame by the time we’re 50!! It’s surprisingly easy to self-correct when it gives your back a slight buzz...and I’m not really tired at the end of the day like I thought I’d be.

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9yr ago

I think all of us who sit at our desks all day need any reminder we can! We can yoga our hearts out to correct our poor posture, but 40+ hours a week a desk hunched over will still be looming. Thanks for your creativity in soliving a huge problem!

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9yr ago

Safone

I never received mine from a kickstarter campaign, I sent more than 10 emails without replies since mid August

Pros:

The concept is great

Cons:

They don't deliver

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9yr ago

Why IGG and not Kickstarter? IGG is pretty infamous for allowing more sketchy products

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9yr ago

Backbone

Maker

@scotty_mcq Thanks for the question, Scott! We felt that IGG offered a lot of unique tools that would've allowed us to better interact with our crowdfunding community, which is the main reason why we decided to work with them. We've also had a good experience working with them so far, as they've been really supportive and accommodating of our efforts.

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9yr ago

@scotty_mcq heehee

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9yr ago

Was this on Shark Tank?

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9yr ago

Backbone

Maker

@pixelmelter Hi Alan, thanks for dropping us a note! Almost 😅. We were approached by Shark Tank last year but we were heads down in product development mode at the time.

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9yr ago

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