Link shorteners shorten and track links. Website plugins can ad opt-in forms, a/b testing. Autoroute combined both - now marketers can a/b split, run opt in campaigns, route users by geo or device, all through the link - no plugins needed. You can split test destinations, route users by location or device, add email gates, and track everything - all from a single link. It’s designed for marketers who want to move quickly, test ideas, and launch campaigns without waiting on developers
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Maker
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I've worked in digital marketing for 20 years, and with dozens of businesses.
They all benefit from tracking, lead generation and split testing - but these things are often hard to do.
A marketer can dream up a campaign in a day, but getting dev time or paying for and instaling site plugins to enable tracking, lead gen or split testing has always been a blocker. So I created autoroute which moves the tracking, lead gen and split testing into the link, not the site.
It's essentially like making a bit.ly short link but with superpowers.