Link shorteners shorten and track links. Website plugins can ad opt-in forms, a/b testing. Autoroute combined both - now marketers can a/b split, run opt in campaigns, route users by geo or device, all through the link - no plugins needed. You can split test destinations, route users by location or device, add email gates, and track everything - all from a single link. It’s designed for marketers who want to move quickly, test ideas, and launch campaigns without waiting on developers
I've worked in digital marketing for 20 years, and with dozens of businesses.
They all benefit from tracking, lead generation and split testing - but these things are often hard to do.
A marketer can dream up a campaign in a day, but getting dev time or paying for and instaling site plugins to enable tracking, lead gen or split testing has always been a blocker. So I created autoroute which moves the tracking, lead gen and split testing into the link, not the site.
It's essentially like making a bit.ly short link but with superpowers.
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