Autonnel is the open-source funnel builder for online stores. Build landing, checkout and upsell pages by drag-and-drop or raw HTML, take payments, run A/B tests, recover abandoned carts, and fire server-side ad conversion postbacks to Meta, TikTok, Google & Bing. Connect Shopify, WooCommerce or Picocart, and generate pages with AI. Ships on Node or Cloudflare Workers, so your pages and customer data stay in your own infrastructure. Free to self-host.
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I've been building offers and running funnels for ~20 years, back when a funnel was a duct-taped landing page and a ClickBank link. I've launched more offers than I can count and killed most of them inside a week. Autonnel is the tool I always wanted: made by someone who runs offers, for people who run offers.
Real talk: the bottleneck was never payments or hosting, it's the pages. Every winning offer is 90% dead pages you build just to find the 10% that converts. So we made building pages stupid fast. Drag-and-drop with the blocks you actually use (upsells, order bumps, countdowns, urgency), or paste raw HTML / clone any live page, and let AI build or rewrite whole sections so a fresh angle takes minutes, not an afternoon.
Then you can see where the money goes: a real step-by-step conversion funnel (where clicks leak, which upsell prints, where your AOV dies), split-test whole funnels not just headlines, and server-side postbacks to Meta, TikTok, Google and Bing with the click id carried through, so tracking survives iOS and ad blockers.
It's also edge-ready on Cloudflare Workers, which matters if you buy traffic. Nobody runs a funnel at Shopify scale, you buy a few thousand pricey clicks in spikes around a launch. Paying for an always-on server to sit idle between launches never made sense to me. This scales to zero and loads fast worldwide so cold traffic doesn't bounce.
Rest of it: open source and self-hosted, so your pages, orders and customer data stay in your own database. Payments are adapter-based, bring whatever you already run. Hook up Shopify, WooCommerce or our open-source Picocart, and abandoned-cart recall is built in. No per-funnel or per-seat tax. Free to self-host; a hosted version and a plugin/template marketplace keep the lights on.
If you run offers I want the war stories: honestly, how long does it take you to ship a fresh funnel today, and post-iOS is your server-side tracking still holding up?
Around in the comments all day. Thanks for the look.
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self-hosting checkout pages on Cloudflare Workers is such a nice touch, the AI page generation saved me a solid hour when I tested it on a WooCommerce store.
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Self-hosting checkout and upsell pages on Cloudflare Workers is honestly kind of a dream, and the server-side postbacks to Meta and TikTok alone are worth it.
self-hosting checkout pages on Cloudflare Workers is such a nice touch, the AI page generation saved me a solid hour when I tested it on a WooCommerce store.
Self-hosting checkout and upsell pages on Cloudflare Workers is honestly kind of a dream, and the server-side postbacks to Meta and TikTok alone are worth it.