AudioGO

Super valuable product here. While transactional search ads are important, this captures a whole different audience and offers tons of value in the SMB/B2C space. Capturing an actively listening audience is so important for a local business to build brand recognition & awareness, but creating an audio ad itself used to create a high barrier of entry for a lot of smaller businesses. AudioGO has completely solved that problem. The simplicity of the interface and product launch creates the opportunity for smaller brands and businesses to effectively run substantial and effective audio campaigns. These smaller entities now have the opportunity to reach demographics and markets that were previously only available to larger brands with bigger budgets to throw around (usually working with a higher priced, traditional media ad agency). I always recommend this to my connections in the local space, and my perspective is that it is absolutely crucial for a properly diversified marketing portfolio and lead gen strategy.