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AttributeIQ
Multi-touch attribution for B2B content teams
6 followers
Multi-touch attribution for B2B content teams
6 followers
AttributeIQ is a full-funnel attribution platform that shows which content and channels drive pipeline and revenue for B2B marketing teams.
I’ll be honest: I didn’t set out to build an attribution tool. I run an SEO agency, and attribution was just a problem I kept bumping into with clients. It’s annoying enough to complain about, but apparently not annoying enough for anyone to solve at a price that isn’t absurd. HockeyStack and Dreamdata are genuinely good products, sure, but they’re also £1–2k a month, which feels like a weird price point for a problem that mostly affects teams who don’t have that kind of budget to throw at it.
For a while I just stitched things together in GA4 and HubSpot and called it attribution, the way everyone else does. Then I got tired of that too. AttributeIQ is what came out of it, a full-funnel attribution platform that connects GA4 and HubSpot and actually shows you which content is driving pipeline and closed-won revenue.
Happy to answer any questions about how it works, what it doesn’t do yet, or why I made certain product decisions. If you’re curious, poke around, drop a question, or just tell me what you’d fix.