A weekly newsletter about the reality of being a Solutions Architect / Sales Engineer in tech. It’s therapy, storytelling, and technical truth bombs for people stuck between product, sales, and “can you fix the demo?”
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👋 Hey Product Hunt!
I’m Ignacio, and after 20+ years in tech (Microsoft, InfluxData, startups, infra nightmares), I realized something:
❗ Nobody actually knows what a Solutions Architect does.
So I started a newsletter.
Architect This. is for anyone who’s ever:
- Fixed a broken demo mid-call
- Been brought into a deal 30 seconds before launch
- Translated product gaps into “roadmap opportunity”
It’s part storytelling, part therapy, all real.
New issues drop every Monday.
Would love your thoughts, feedback, and worst pre-sales horror stories 👇