Apple Search Ads Book (by SplitMetrics)

The ultimate guide to running + optimizing Apple Search Ads

2 followers

The ultimate guide to running + optimizing Apple Search Ads

2 followers

Explore the most efficient ways of empowering your Apple App Store ads. Written by SearchAdsHQ experts, Apple Search Ads Handbook can be your single go-to source of advanced level information on Apple Search Ads – account setup, management, and optimization.

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Free

Launch tags:iOS•Productivity•Marketing

Launch Team

Auth0 — Start building with Auth0 for AI Agents, now generally available.

Start building with Auth0 for AI Agents, now generally available.

Promoted

Ok I'm just thrilled. I'm on the edge of completing my Google Ad Search certification and I Didn't know that Apple got its own search network. I will absolutely look for this book, now. But can we get an Apple's Ad certification? @alexstrvinsky

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8yr ago

Skyscanner

@emmanuel_b_lepage Hi Emmanuel, please contact me at alexandra@splitmetrics.com - and let's discuss what we can do. :)

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8yr ago

@splitmetrics @alexstrvinsky alright I'll do my research and come back to you with what I found

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8yr ago

Instant - Website Time Tracker

Quickly went through the book, thought its great. Have spent 1000s of $ on search ads and gotten a good ROI, I think this book is great to start with search ads. Also, love that the book adds value to the user and has branding for your service.

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8yr ago

Skyscanner

@shashwatpradhan Great to hear that! Thank you so much! :) Did you like our comics as well?

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8yr ago

Instant - Website Time Tracker

@alexstrvinsky most def! Keeping things entertaining. You should sell the book on Amazon.

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8yr ago

Skyscanner

@shashwatpradhan Well, one day maybe I'll start selling books. :D But I truly love this feeling when you give something for free.

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8yr ago

Omg! An ad platform that I know diddlysquat about. I completely forget about Apple Ads. Great idea for an ebook on this. Dope🚬🚬

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8yr ago

Skyscanner

@dredurr Yay!

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8yr ago

Skyscanner

Hey, everyone! Thank you so much for featuring our book, Eric! To write the book, we've analyzed 1,000 campaigns, 200,000 keywords and $3 million spent and developed winning optimization strategies that would help app developers get the most out of Apple Search Ads. In the book, you will find 5 chapters: Chapter 1: Introduction to Apple App Store Ads. First things first, so here you will learn why app developers use this channel for acquiring users. In this chapter, you will also find an overview of the Apple Search Ads dashboard and campaign structure. Chapter 2: How to set up Apple App Store Ads. A step-by-step guide with screenshots to opening an account and setting up your first campaign. Chapter 3: How to choose keywords and bids for your ads. Developing keyword and bidding strategies from A to Z. Here we answer the question what an app relevance score is. We'll show how to choose, add and optimize keywords to drive high-quality traffic and scale results. Chapter 4: How to analyze Apple App Store Ads. In this chapter, we explain how to interpret results you get and bridge Apple Search Ads analytics with your app attribution partners. Chapter 5: Managing, Scaling, and Successful Strategies. The greatest strategies for keywords, audiences, budgets, and visuals we've found so far that help you get, keep and grow the number of installs with lowering a cost per tap. Get your copy now, guys! And let me know your thoughts. :) Feedback is always welcome.

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8yr ago

AppGrowthLab.com (by SplitMetrics)

Maker

Hi, I'm Max, a founder of SearchAdsHQ. Hope you guys will love the book! Feel free to reach me out if you have any questions regarding Apple Search Ads optimization. 🙌

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8yr ago

Vimeo

Just what we needed after accidentally making changes that tanked our impressions and increased our spend!

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8yr ago

Skyscanner

@stephenmarklevi I know how it feels! The third and fifth chapters are just about it - how to have a full control over your ads. Good luck with future campaigns! :)

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8yr ago

Uploadcare

There aren't too much info on Search Ads yet, it's definitely worth a look, thanks!

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8yr ago

Skyscanner

@igordebatur Thanks a lot, Igor! We'll be keeping the book updated with new studies and features. :)

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8yr ago

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