Answer the Client

If this cuts through GA to the 'need to know' PR KPIs, it'll save time and can be presented to clients without much explanation. I'll test it by asking one of my clients to connect it up (as I don't have admin rights to his GA). I like the idea.

I'm going to try this out. Doing my own PR for the first time with our current project and definitely learning a lot. While I am pretty familiar with analytics, I'm very interested to see if this makes my life easier.