Algorithmic Marketing
A book on artificial intelligence for marketing operations
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A book on artificial intelligence for marketing operations
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Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning.
Algorithmic Marketing launches
Launch date
Algorithmic Marketing A book on artificial intelligence for marketing operations
Launched on January 2nd, 2018