Reviewers largely see Air as an easy, visually clear workspace for creative teams that centralizes assets, feedback, and collaboration better than tools like Google Drive or generic cloud storage. They repeatedly praise fast onboarding, intuitive navigation, strong search, visual search, previews, tagging, and flexible organization across photos, video, and other files. It seems especially useful for small marketing teams, nonprofits, freelancers, and multi-brand workflows. The main caveat is video-heavy use: one reviewer says processing is slow, sharing from desktop tools is less smooth, and the Premiere plugin feels clunky.