The breakthrough came from an unexpected source: Xeo Marketing's 18-year-old technical co-founder, who pointed out something the experienced marketers had missed. "I've never typed a question into Google and scrolled through 10 blue links," he noted during a strategy session. "When I need to find a restaurant, research a product, or discover a service provider, I ask Siri, Alexa, ChatGPT, or Claude. I get one answer, maybe two or three options. That's it. And here's what matters: I'm not an early adopter or a tech enthusiast. This is just normal for everyone I know. My friends, my classmates—we all search this way. If you're building for how you search, you're missing my entire generation." That's when it clicked. We weren't facing an 'AI search' problem—we were facing a generational behavior shift. And the only way to solve it was to build with someone who's never had to unlearn old search habits.

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