Ahrefs

Online SEO tools developer

4.6•40 reviews•

698 followers

Online SEO tools developer

4.6•40 reviews•

698 followers

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SEO tools

•

Keyword research tools

You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.

Ahrefs Reviews

The community submitted 40 reviews to tell us what they like about Ahrefs, what Ahrefs can do better, and more.

4.6

Based on 40 reviews

Review Ahrefs?

Reviewers largely see Ahrefs as a dependable, daily-use SEO tool with standout strength in backlink analysis, keyword research, competitor tracking, and site audits. They repeatedly praise its large, reliable data set, fast insights, and clean interface, with features like Site Explorer and Keyword Explorer mentioned often. The main criticism is cost: many say pricing is steep for freelancers, small teams, and agencies, and one longtime user says a newer usage-based pricing approach pushed them to stop using it.

+37

Summarized with AI

Pros

backlink analysis (19)

keyword research (17)

competitor analysis (10)

comprehensive data (8)

site audits (7)

user-friendly interface (7)

content planning (6)

detailed reports (2)

fast performance (2)

Cons

pricing (13)

intimidating for beginners (2)

steep learning curve (2)

Pros

Cons

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Most Informative

•22 reviews

Ahrefs is also a good SEO tool, particularly known for its strengths in backlink analysis and competitive research. Its site audit and keyword explorer features are both reliable and user-friendly. However, similar to SEMrush, it is expensive, and some of the advanced features may be hard for beginners. Overall, it’s a good tool for marketers who focus on link-building and developing an effective SEO strategy.

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5 views9mo ago

•2 reviews

Ahrefs is my go-to tool for analyzing backlinks, researching keywords, and auditing my websites and customer website as SEO Consultant. The interface is intuitive, the data is reliable, and the features are comprehensive. It's a true game-changer for any SEO strategy, even if you are beginner in search engine optimization. Thanks to the Ahrefs team! 🙌

What's great

user-friendly interface (7)comprehensive data (8)keyword research (17)backlink analysis (19)site audits (7)

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4 views1yr ago

•2 reviews

What's great

competitor analysis (10)keyword research (17)backlink analysis (19)

Use this tool every day. I like how it works, especially the Keywords Explorer and Site Explorer — very useful features.

What needs improvement

pricing (13)

Ratings

Ease of use

Reliability

Value for money

Customization

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10 views9mo ago

•2 reviews

Ahrefs is a top SEO tool known for its powerful backlink analysis, keyword research, and site audits. It’s great for tracking competitors, finding high-traffic keywords, and improving content strategy. While it's a bit pricey and lacks a free plan, its data accuracy and depth make it ideal for serious SEOs and digital marketers.

What's great

comprehensive data (8)competitor analysis (10)keyword research (17)backlink analysis (19)content planning (6)site audits (7)

What needs improvement

pricing (13)no free plan (1)

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5 views1yr ago

•11 reviews

As a freelancer, I find Ahrefs incredibly useful for tracking backlinks and finding keyword opportunities. It helps me understand what my competitors are doing and improve my content strategy. Is there a plan or discount available for freelancers or solo creators who want to use Ahrefs but have a limited budget?

What's great

competitor analysis (10)keyword research (17)backlink analysis (19)content planning (6)

What needs improvement

pricing (13)

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3 views1yr ago

•2 reviews

I been using Ahrefs for a while, overall it’s really solid tool. The keyword data and backlink checker are very strong, helped me alot in my SEO projects. Sometimes the price feels little high and few features are bit complex to learn in start. But still, Ahrefs is a good choice for SEO work.

What's great

keyword research (17)backlink analysis (19)

What needs improvement

steep learning curve (2)pricing (13)

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6 views9mo ago

•1 review

One of the best SEO tools I have ever found in my SEO carrier. I can't spend even a single day without Ahrefs. This tool help me find low competitive keywords, check the competitors backlink profile, get content ideas, audit website etc. When it comes to link building, Ahrefs is the number one tool.

What's great

keyword research (17)backlink analysis (19)content planning (6)site audits (7)

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2 views2yr ago

•4 reviews

I have been using achrefs for over 5 years. But after the introduction of a new pricing policy, where they write off loans for each click of the mouse, I completely abandoned the use of this tool. Apparently their management decided to focus on enterprise clients, and not on ordinary specialists.

What needs improvement

pricing (13)

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6 views3yr ago

•5 reviews

Ahrefs is an exceptional SEO tool for analyzing backlinks, conducting keyword research, and tracking rankings. Its user-friendly interface and accurate data make it ideal for optimizing websites and outsmarting competitors.

What's great

user-friendly interface (7)keyword research (17)backlink analysis (19)

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1 view1yr ago

•12 reviews

Ahrefs is a solid tool for anyone who is even relatively serious about improving their website's keyword optimizations. Plus, in my experience, Ahrefs wins when it comes to identifying new backlinks for your site.

What's great

keyword research (17)backlink analysis (19)

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1 view3yr ago

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